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Get more landlord leads.Grow like a pro.
Sales Magnet advertising brings landlords in. Landlord Magnet CRM captures and converts every lead. Tenancy's OnePortal signs and manages the property. One connected system, from the first click to the signed management agreement.
Two specialists. One growth engine.
Sales Magnet brings landlords to your door. Tenancy gives you the tools to win them, sign them and manage them, through Landlord Magnet CRM and OnePortal. Together they create a seamless path from advertising to a growing rent roll.
Sales Magnet
Attracts the landlord
Specialist property management advertising across Meta and Google.
- Campaigns built on 5 awareness levels
- Ad creative, copywriting and targeting
- Always on testing and monthly reporting
value
Tenancy
Wins and manages them
New Zealand's trusted property management brand, with two products working together.
From first ad to signed management
Six connected steps. Sales Magnet, Landlord Magnet CRM and OnePortal hand off seamlessly so no landlord ever slips through the cracks.
Advertising that finds landlords
We build and run Meta and Google campaigns that speak to landlords wherever they are in their decision.
- A Control campaign with ads for every awareness level
- Scroll stopping creative and copy written for NZ landlords
- Weekly optimisation, winners scaled, losers cut
Every lead lands in your CRM, instantly
Ad leads, website forms, Messenger and Instagram enquiries flow straight into your landlord pipeline with their source tracked.
- Lead source captured for clear reporting
- Duplicate checks and full contact history
- All conversations in one inbox
LiveFollow up on autopilot
The moment a landlord enquires, automations do the chasing so your BDM can focus on conversations that convert.
- Instant SMS and email in under 60 seconds
- BDM notified with a task created automatically
- Not ready yet? Long term nurture keeps you front of mind
Appraisals booked and tracked
Landlords self book into your synced Google or Outlook calendar. Your pipeline moves with them so you always know where every opportunity sits.
- Calendar booking widgets on ads, emails and site
- Visual opportunities pipeline with days in stage
- Reporting on cost per lead through to signed
New lead
Contacting
Appraisal
Signed
Management agreement, signed online
Close the deal on the spot. Electronic management agreements written for NZ property managers, sent and signed in minutes.
- Electronic agreements managed and signed online
- Clauses written for NZ property management
- Ongoing advice and support from the Tenancy team
Manage, report, and grow again
The new property flows through OnePortal for listing, tenant applications, checks and bonds. Results feed back to Sales Magnet so every dollar of ad spend gets smarter.
- Listings, applications, tenancy agreements and bonds in OnePortal
- Automatic Google review requests after signing
- Monthly reporting closes the loop on ad spend
Tenancy's property management platform. Electronic management agreements, tenancy agreements and day to day management, all in one place. Sales Magnet brings the landlords in and Landlord Magnet CRM wins them, then OnePortal takes it from there.
Landlord Magnet CRM
Everything you need to win landlords
The CRM behind every landlord lead. Full access to every feature, configured around your business.
Conversations
Pipeline and automation
Lead generation
Bookings and insight
Pick your pace of growth
Start with Landlord Magnet CRM, or plug in Sales Magnet advertising and let the whole system run. Two simple ways to pay:
Foundation Plan
- ✓Exclusive access to the BDM Collective (group coaching)
- ✓Contact management, pipeline tracking and automation
- ✓Full access to Landlord Magnet CRM with all features
- ✓Custom business configuration
$197 / month
Growth Plan
- ✓Everything in the Foundation Plan
- +Google Ads OR Facebook Ads campaign management
- +Ad copywriting and creation
- +Audience targeting
- +Monthly reporting
Accelerator Plan
- ✓Everything in the Growth Plan
- +Google Ads campaign management
- +Facebook Ads campaign management
- +Monthly ad strategy
- +Performance reporting
- +Increased ad spend budget
The rollout plan
Whichever way you pay, here is exactly what happens in your first three months, and who looks after each step.
Build and launch
- Landlord Magnet CRMLandlord Magnet CRM configured and landlord pipeline built
- Landlord Magnet CRMAutomations, SMS follow up and booking calendars live
- Sales MagnetControl campaign launched across all 5 awareness levels
- Sales MagnetFilm day captured and first video ads cut, if included
Test and optimise
- Sales MagnetNew creative tested to promote into the Control campaign
- Sales MagnetCost per lead driven down, budgets moved to winners
- Landlord Magnet CRMNurture sequences fine tuned on real landlord leads
- Landlord Magnet CRMBDM follow up and appraisal bookings reviewed in the pipeline
Scale what works
- Sales MagnetWinning ads promoted into the Control and scaled
- Tenancy OnePortalAppraisals and management agreements signed in OnePortal
- Sales MagnetFull report from cost per lead through to signed management
- TogetherGrowth plan agreed for month 4 onwards
Power ups for faster conversion
TXT feature
Two way text with leads on mobile. Higher open and response rates than email, with automated, personalised follow ups.
Phone system
Click to call from Landlord Magnet CRM, with calls logged against every contact and recordings for quality and training.
Custom automation
Workflows designed around your sales process. Follow ups, reminders and task assignments that scale with you.
Website build
A high converting property management website built on Landlord Magnet CRM, with landlord forms and booking widgets wired in.
Videography day
A Sales Magnet film day at your business. Talking head ads, team and property footage, cut into scroll stopping video ads.
See what growth is worth to you
Every new management is worth around $3,000 a year to your business. Move the sliders to see what a connected system could add to your rent roll.
Adjust assumptions
added every year
Estimates only, based on average NZ cost per lead and the conversion rate you enter. New managements are assumed to start earning the month after they are signed. Results will vary. Prices exclude GST.
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Ready to grow your rent roll?
Talk to a Tenancy Business Growth Specialist or call Sales Magnet directly, and we will map the system to your business.
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